The legendary Tunisian-born designer Azzedine Alaïa was known as the master of the female form, with a pioneering approach to design that combined his technical expertise with a sculptural sensibility. His iconic form-fitted pieces, which earned him the nickname "King of Cling," dominated the fashion scene in the 1980s and solidified his place in fashion history. Today, the maison continues to honor its heritage under the creative direction of Pieter Mulier, who is refining and reimagining signature styles while staying true to the timeless essence of Alaïa.

Within the sleek and minimalist walls of the soon-to-be-unveiled Rue du Faubourg Saint-Honoré headquarters, Creative Director Pieter Mulier crafts each collection with reverence for the timeless techniques and passion for creation embodied by the legendary Azzedine Alaïa. Mulier seamlessly blends ready-to-wear and couture, just as Alaïa himself often did, infusing each piece with a couture sensibility that harkens back to the maison's love of artisanal mastery and pursuit of the exceptional.